Cookie Policy

Gofer Parts makes limited use of cookies and other online tracking technologies to understand visitor activity on our Site, and to remember certain information about your preferences to better understand and help improve your experience while using the Site.

This Cookie Policy, hereby referred to as the “Policy,” explains how Gofer Parts use cookies, web beacons, and other similar tools, hereby referred to as “Automatic Data Collection Tools,” when customers or users visit or use Gofer Parts’s website, social media pages, online advertisements, or marketing communications, hereby referred to as “Online Properties.” This Policy explains Automatic Data Collection Tools and why Gofer Parts uses them, as well as user and customer rights to control Gofer Parts’s use of them.

For details regarding the Automatic Data Collection Tools Gofer Parts uses in connection with products and services, see Gofer Parts’s Product Privacy Policy. This Policy does not cover Gofer Parts’s use of Automatic Data Collection Tools to collect, use and share information in connection with the use of products and services.

 

What Is a Cookie

A cookie is a text file sent by a web server and placed on your computer by the web browser. Cookies can be divided into two different types: session and persistent. The information may be automatically collected for these purposes may include log file information such as Internet Protocol (IP) addresses, browser type, browser language, browsing history, referral URL’s, pages viewed, and the date and time of a visit.

 

Cookies Gofer Parts Uses and Why They Are Used 

When a user or customer visits any Gofer Parts online property, Gofer Parts may store or retrieve information from the browser used. Gofer Parts uses the following types of cookies for the following purposes:

Strictly Necessary: Essential cookies that enable Gofer Parts’s websites and associated features to operate, and which allow Gofer Parts to provide services that depend on these websites and features (e.g., remembering cookie permission settings, session logins, etc.).

Convenience and Personalization: Enables Gofer Parts to remember choices user’s make via Gofer Parts’s Online Properties, including preferred language/region, and enables the ability to suggest content that matches user navigation patterns.

Performance and Analysis: These cookies collect statistical-type information (aggregated, pseudonymous) used to measure, enhance, and improve the content, quality, and performance of Gofer Parts Online Properties.

Advertising and Retargeting: These cookies are set by Gofer Parts or by Gofer Parts’s advertising services to provide users or customers with relevant advertising, and to allow Gofer Parts to collect data related to the page visited and activities performed on the page. Cookies may also be used when information is shared using a social media feature or service on Gofer Parts’s Online Properties. Social media companies’ privacy policies govern how information is used.

 

Other Automatic Data Collection Tools and Why They Are Used 

Web Beacons: Gofer Parts may use, and permit select third parties to use web beacons (usually in combination with cookies) to compile information about user website usage and interactions to provide relevant content and ads.

A web beacon is characteristically a transparent graphic image embedded in online content, pictures, videos, and emails that allow a server to read information from a device, track when a user has viewed specific content or email messages, determines the date and time the beacon was viewed, and the IP address of the device used. As an example, Gofer Parts may use web beacons in our Online Properties, newsletters or emails to understand whether our mailing system is functioning effectively, and whether emails were opened.

Embedded Web Links: Gofer Parts emails often include links designed to redirect users to specific areas of the Online Properties via Gofer Parts servers and are used to determine which links in the email have been clicked. The redirection system allows Gofer Parts to change the destination URL, if necessary, and helps determine the effectiveness of Gofer Parts communications and marketing initiatives. Information about email and other interactions may be connected to users’ personal identities.

 

Options to Control the Use of Cookies and Automatic Data Collection Tools

Opt-Out: The user can prevent third-party technologies mentioned in the respective section from being stored in the future by placing an opt-out request. To opt-out from tracking on GoferParts.com website, the user must click on the “Opt-out from all tracking” button at the following link: https://goferparts.com/opt-out/. The opt-out request will set an opt-out cookie in the user’s browser. This serves solely to assign the users opt-out request and prevents Gofer Parts from storing cookies on the user´s computer in the future. In addition, the user can always configure the browser setting accordingly and decline acceptance of either third-party cookies or all cookies. This way the user also has the option to delete previously stored cookies but might not be able to use all features of our Online Properties.

Disabling web beacons: Users may be able to disable web beacons in email messages by not downloading images contained in Gofer Parts messages. This may not always disable a web beacon or other Automatic Data Collection Tools in the email message due to specific email software capabilities. Refer to the details provided by the email service provider. Amending cookie settings or opting out in a web browser may also render web beacons ineffective.

Disabling embedded web links: Configure privacy settings in web browser and email client that will restrict Gofer Parts from collecting information on links clicked.


 Data Retention

Gofer Parts retains Personal Data collected in connection with the Automatic Data Collection Tools and Cookies only for as long as necessary to fulfill the purposes outlined in this Policy.


 Links to social media platforms

In our website-footer we offer links to the social media platforms Twitter, LinkedIn and Facebook where you can follow Gofer Parts. 

If the user calls up a page containing a follow me button, indicated using the respective social media logo, a direct connection with the social media servers is established by their browser. Information is then transferred to the respective social media platform indicating that the page was called up.

Please note that any information you disclose through such services or otherwise on the website becomes public information and may be available to visitors to the website and to the general public. In addition, when you choose to make a posting on such services certain Personal Information will be available for other users to view. 

 

Contact Gofer Parts

If you have any questions or concerns regarding this policy, please contact Gofer Parts’s email at privacy@goferparts.com or by postal mail to:

Gofer Parts

 1 T & G Way, Blackwood, NJ 08012

 

Changes to this Policy

This Policy is subject to occasional revision. If substantial changes are made in the way Gofer Parts uses personal data, appropriate measures will be taken to inform customers, consistent with the significance of the changes made, and Gofer Parts will provide notice of any material Policy changes where required by applicable data protection laws.

Effective Date: May 4, 2021