Career Opportunities

Opportunities at GOFER

Marketing Specialist


Summary/Objective 
The Marketing Specialist position is responsible for creating and maintaining design and sales support tools as directed to increase sales and profitability. The employee will work with members of the sales, marketing and product departments and others to ensure continuity in the company’s marketing message. This role adheres to and promotes the company’s values by performing respective duties in a manner that supports and contributes to the achievement of the company’s goals.  The Marketing Specialist will assist the Sales Director in strategic planning, design and content creation, digital marketing, and other marketing initiatives.

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Create, maintain and analyze email marketing campaigns.

  2. Builds reports and tracks success of marketing campaigns.

  3. Present findings to the Director of Sales and Marketing to help guide strategies.

  4. Create, maintain and organize the production of print materials.

  5. Source and order promotional materials.

  6. Produce and edit catalog pages as requested by the sales department or vendors.

  7. Support the Sales Director with product images, targeting and positioning of our brand.

  8. Assist with trade shows preparation and execution as needed.

  9. Lead the company website SEO initiatives

  10. Create and distribute social media content.

  11. Maintain the marketing materials library.

  12. Catalog and file all materials in a logical and easily accessible manner; ensures they are continuously up to date.

  13. Complete all tasks within expected deadlines.

  14. Perform other related duties and assignments as required.

Competencies 

  1. Communication Proficiency.

  2. Customer/Client Focus.

  3. Flexibility, ability to Multi-task.

  4. Organizational Skills.

  5. Teamwork Orientation.

  6. Technical Capacity.

  7. Creativity and Project Management Skills.

  8. Thoroughness, attention to detail.

  9. Time Management, Self Starter.

Supervisory Responsibility
This position currently does not have any direct reports but may develop into a supervisory role.

Work Environment
This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, digital camera and fax machines. 

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary. The employee is frequently required to sit for long periods of time.

Position Type and Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday; 9:00 a.m. to 5:30 p.m.  Occasional evening and weekend work may be required as job duties demand.

Travel
No travel is expected for this position except for special projects or trade show events when needed.

Required Education and Experience
High school diploma or equivalent, or G.E.D. certificate.

  1. Three years of experience in Marketing Design using Adobe Dreamweaver, Illustrator and Photoshop. Experience with Magento and Mail Chimp a plus.

  2. Three years of experience using PPC, SEO, Analytics, Website and Content Management.

  3. Working knowledge of Copyrighting laws, email marketing and direct mailings.

  4. Experience organizing and maintaining files.

  5. Experience with Graphic Design and writing.

Preferred Education and Experience
Associate’s degree in graphic design or related field.

  1. Experience with web design, digital photography and network event management.

  2. Portfolio of work completed.

  3. Working knowledge of HTML.

Other Duties

 


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.